Starting your own brand in the fashion industry, especially with summer kurtis for women, can be a highly profitable business. With the increasing demand for comfortable and stylish ethnic wear, launching your own kurti brand can be a great opportunity. In this guide, we will explore how you can build a successful brand by selling summer kurtis, choosing the right fabric design for kurti, and leveraging platforms like Biba latest collection online to understand market trends.
Step 1: Research the Market & Identify Your Niche
Before starting your brand, it is important to research the market:
- Demand Analysis – Summer kurtis are highly popular in India due to the hot climate. Lightweight and breathable fabrics like cotton, rayon, and linen are in demand.
- Competitor Analysis – Study brands like Biba latest collection online, W, and FabIndia to understand trending designs, pricing, and marketing strategies.
- Target Audience – Focus on women who prefer trendy, comfortable, and affordable kurtis for daily wear, office, and casual outings.
Step 2: Choose the Right Fabric & Design for Your Kurtis
Selecting the right fabric design for kurti is essential for making your brand stand out.
Best Fabrics for Summer Kurtis
- Cotton – Soft, breathable, and comfortable for daily wear.
- Linen – Light and airy, perfect for summer.
- Rayon – Flowy fabric that gives a luxurious feel.
- Chiffon & Georgette – Best for party wear summer kurtis.
Trending Kurti Designs in 2025
- A-line Kurtis – Flattering and stylish for all body types.
- Straight Kurtis – Perfect for office and formal wear.
- Anarkali Kurtis – Elegant and suitable for festive occasions.
- Short Kurtis – Popular among young women for a modern look.
Pro Tip: Analyze Biba latest collection online to see which designs are trending and add your unique touch to create a signature style.
Step 3: Find the Right Manufacturers & Suppliers
For starting a summer kurti brand, you need high-quality manufacturing partners. Here are some ways to source kurtis:
A. Online Wholesale Suppliers
- Indiamart – Connect with manufacturers directly.
- TradeIndia – Find bulk suppliers for fabric design for kurti.
- WholesaleBox – Ready-to-ship kurti designs at wholesale prices.
B. Offline Wholesale Markets
- Gandhi Nagar Market (Delhi) – India’s largest wholesale fabric & clothing market.
- Surat Textile Market (Gujarat) – Known for high-quality ethnic wear.
- Dharavi Market (Mumbai) – Best place to find garment manufacturers.
Pro Tip: Order fabric samples before finalizing a bulk order to ensure quality.
Step 4: Branding & Designing Your Summer Kurtis
Branding is what makes your summer kurtis unique.
- Create a Brand Name & Logo – Keep it simple, memorable, and relatable to ethnic wear.
- Unique Fabric Design for Kurti – Collaborate with designers to create exclusive prints & patterns.
- Sustainable & Eco-Friendly Approach – Offer organic cotton kurtis to attract eco-conscious buyers.
- Custom Packaging – Add tags, thank-you notes, and premium packaging to enhance brand value.
Pro Tip: Partner with a manufacturer who can provide customized stitching & printing to differentiate your brand.
Step 5: Build Your Online Store & Sell Your Kurtis
You can sell your kurtis through multiple online platforms:
A. Your Own Website
Use Shopify or WooCommerce to create a professional-looking store.
Add high-quality product images, descriptions, and pricing.
Offer size charts and customer reviews to boost trust.
B. Sell on Marketplaces
- Amazon & Flipkart – Huge customer base & easy order management.
- Myntra & Ajio – Best for premium brands.
- Meesho & GlowRoad – Ideal for resellers & bulk buyers.
Pro Tip: Start with your own website for branding & sell on marketplaces for higher visibility.
Step 6: Marketing & Promoting Your Kurti Brand
Marketing plays a crucial role in making your brand successful.
A. Social Media Marketing
- Instagram & Facebook Ads – Target women looking for summer kurti collections.
- Influencer Marketing – Partner with fashion influencers to showcase your brand.
- Pinterest & TikTok Trends – Post styling tips, reels & fabric inspiration.
B. Content Marketing & SEO
Write fashion blogs on summer kurtis for women to rank on Google.
Create YouTube videos on styling & fabric design tips.
Use keywords like Biba latest collection online in your descriptions.
C. Run Promotions & Discounts
- Launch Offers – Give special discounts on first orders.
- Referral Program – Reward customers for bringing new buyers.
- Limited-Edition Collections – Create seasonal designs to attract repeat buyers.
Pro Tip: Use email marketing & WhatsApp promotions to retain customers and boost sales.
Step 7: Logistics & Customer Support
A. Choosing the Right Shipping Partner
- Shiprocket & Pickrr – Best for domestic shipping.
- Delhivery & Blue Dart – Fast COD services for premium brands.
- Ecom Express – Good for bulk shipments.
B. Providing Great Customer Support
- Offer easy return & exchange policies.
- Provide 24/7 customer support via WhatsApp & chatbots.
- Maintain good relationships with your suppliers for smooth operations.
Pro Tip: Offer Cash on Delivery (COD) as most Indian customers prefer this payment option.
Final Thoughts:
Is Starting a Summer Kurti Brand Profitable?
Starting your own summer kurti brand can be a highly profitable business if done right. By selecting the right fabric design for kurti, analyzing market trends like Biba latest collection online, and using strong marketing strategies, you can build a successful fashion brand in India.
- Low investment, high returns
- Growing demand for summer kurtis for women
- Multiple selling platforms available
- High profit margins & branding opportunities
Ready to start your own kurti business? Follow these steps and turn your passion for ethnic wear into a successful online brand!