The software reselling business is a profitable venture where you can sell ready-made software under your brand without developing it yourself. This is known as white-label software reselling, where a company creates a software product, and you rebrand and resell it as your own.
In this guide, we will cover how to start a white-label software reselling business, its earning potential, and a step-by-step process to launch successfully.
What is White-Label Software Reselling?
White-label software reselling allows businesses to purchase software from a developer, rebrand it, and sell it under their own name. This is a low-cost way to start a software business without hiring developers or spending time on product creation.
Earning Potential in Software Reselling Business
Your earnings depend on:
- Type of software you resell (SaaS, CRM, marketing tools, etc.).
- Pricing model (one-time payment or monthly subscriptions).
- Target audience (small businesses, enterprises, or individuals).
Potential Earnings
- A white-label SaaS product can generate $2,000 – $10,000 per month.
- Selling business automation tools can lead to 5-6 figure annual revenue.
- If you resell B2B software, you can charge clients $50 – $500 per license.
Step-by-Step Guide to Start a Software Reselling Business
Step 1: Choose a Niche & Software Type
Decide what type of software solution you want to resell. Some profitable options include:
- CRM & Business Management – Resell customer relationship management (CRM) software.
- SEO & Marketing Tools – Offer tools like email marketing, social media schedulers, or SEO software.
- E-commerce Solutions – Sell software for dropshipping, POS systems, or inventory management.
- AI & Automation – Resell AI-powered chatbots, text-to-speech, or workflow automation software.
Pro Tip: Choose software that has a high demand and low competition in your target market.
Step 2: Find a Reliable White-Label Software Provider
You need to partner with a trusted white-label software provider that allows reselling with branding. Some of the best platforms include:
- Vendasta – White-label digital solutions for marketing and business growth.
- GoHighLevel – White-label CRM, sales, and automation platform.
- Duda – White-label website builder for agencies.
- SEOReseller – White-label SEO and digital marketing tools.
- CloudFunnels – White-label sales funnel and automation platform.
What to Look for in a Provider?
- Customization options – Can you rebrand the software with your logo?
- Pricing flexibility – Choose between one-time, monthly, or annual payments.
- Support & training – Does the provider offer technical and marketing support?
Step 3: Set Up Your Business & Pricing Model
Once you have chosen the software, the next step is to set up your business and decide on pricing.
Key Decisions:
- Subscription-based model – Monthly fees for continuous revenue.
- One-time licensing fee – Charge a one-time fee per user.
- Freemium model – Offer a free version and upsell premium features.
Example Pricing Strategy:
| Software Type | Cost to You | Reselling Price | Profit Margin | |————–|————|—————-|————–| | SEO Tool | $20/month | $50/month | $30/month | | CRM Software | $100/license | $300/license | $200/license | | AI Chatbot | $50 setup | $250 setup | $200 per client |
Step 4: Brand & Customize Your Software
Rebrand the software with:
- Your company logo and colors.
- A custom domain and email support.
- Marketing content and user guides to build trust.
Step 5: Create a Sales Funnel & Website
You need a website & landing page to sell your software. Include:
- Product demo & feature breakdown.
- Pricing plans & FAQs.
- Client testimonials & case studies.
Use ClickFunnels or WordPress to set up an optimized sales funnel.
Step 6: Market & Sell Your Software
Use multiple marketing strategies to drive traffic and generate sales:
1. SEO & Content Marketing
- Write blog posts, case studies, and tutorials about your software niche.
- Optimize for keywords like “best CRM software for small businesses”.
2. Paid Ads (Facebook, Google, LinkedIn)
- Run targeted PPC campaigns to attract high-quality leads.
- Use retargeting ads to convert visitors into buyers.
3. Affiliate & Influencer Marketing
- Partner with tech influencers to promote your software.
- Create an affiliate program where others earn commissions for sales.
4. Cold Outreach & B2B Sales
- Use LinkedIn & email marketing to connect with potential clients.
- Offer free trials or discounted first-month pricing to attract users.
Step 7: Provide Support & Scale Your Business
- Offer 24/7 customer support through live chat or email.
- Collect customer feedback to improve the software experience.
- Expand by adding more white-label software solutions to your portfolio.
Final Thoughts
Starting a white-label software reselling business is a low-investment, high-profit opportunity. By partnering with trusted software providers, branding the product as your own, and using smart marketing strategies, you can build a successful business.
Ready to start? Choose a software niche, find a white-label partner, and begin selling today!